Privacy

This page explains, in plain language, how information is handled on matt.black. It is not formal legal advice.

Research surveys and article feedback

The Human Edge reader survey (https://matt.black/human-edge/survey) collects anonymous responses by default to test ideas discussed in the public article.

  • Survey responses may be used in aggregate to test and discuss the thesis.
  • Email is optional. It is used for a results summary only if you provide it and tick the results checkbox.
  • Marketing opt-in is separate and optional — unchecked by default.
  • Please do not submit confidential, sensitive, or client-identifying information in open-text answers.
  • If you included an email, you can contact Matt to request deletion. Anonymous responses without email may not be identifiable for deletion.
  • Survey data is not sold.

Lead magnets and book downloads

On the Imagination Economy launch page (https://matt.black/imagination-economy), you may request a free 15-minute version by email.

  • Email (required) — used to send the download link for the 15-minute version.
  • Name (optional) — used only to personalise the delivery email if you provide it.
  • Launch updates (optional) — if you tick the separate checkbox, you may receive occasional launch updates and field notes. This is not required to receive the free version.
  • LinkedIn — following or connecting on LinkedIn is optional and never required for the download.

Submissions are processed by email (Resend). In the current version, leads are not stored in a site database — Matt receives an internal notification email with your details and attribution fields (such as UTM parameters if present).

About page enquiries

The form on the About page (https://matt.black/about) collects name, organisation, email, and a short message so Matt can reply. Submissions are sent to Kit (tagged enquiry) and may also generate an internal notification email. This is not a newsletter signup.

Cookies and analytics

The site may use cookies for analytics and advertising pixels only after you accept the cookie banner. You can decline and no tracking pixels will load.

Your choices

  • We do not sell your data.
  • To ask for removal or correction of information you submitted, email hello@matt.black.
  • If you opted into launch updates and wish to stop, use unsubscribe instructions in those emails or contact us directly.

Last updated: September 2026